![]() The two measurement dimension are Market Share and Growth Rate, using a combination of these provides four quadrants: The model is presented as a 2×2 matrix and can be applied to any product or service. The BCG Growth-Share Matrix is a framework used to classify products or services in order to aid decision making. It’s a strategic framework that is almost as famous as SWOT and has been commonly used since the late 1960s, let’s find out more about this famous matrix… What is the BCG Growth-Share Matrix? How often is BCG Growth-Share Matrix updated?.What preparation is needed for completing a BCG Growth-Share Matrix?.What are the alternatives to the BCG Growth-Share Matrix?.What are some of the limitations of the BCG Growth-Share Matrix?.What are the advantages of BCG Growth-Share Matrix?.What should a company do with Pet products or services?.What should a company do with Cash Cows products or services?.What should a company do with Question Mark products or services?.What should a company do with Star products or services?.
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